Freight Broker Sales Training from the Trenches: A Conversation with Logan Dyer of Blackbox Logistics

Freight broker sales is one of the toughest games in logistics—but it’s easier when you can learn from someone who's lived it, trained others on it, and continues to do it daily.

In this episode, we sit down with Logan Dyer, co-founder of Blackbox Logistics in Birmingham, AL. What makes Logan unique? Unlike most founders, Logan’s primary role isn’t operations or finance—it’s sales training. He leads the charge in developing his team’s cold calling skills, helping new brokers find their voice, and building a repeatable system that works.

Whether you're new to brokerage or scaling a sales team, this episode is loaded with valuable takeaways.

What We Cover:

• What Logan looks for when hiring freight broker sales reps
• Why he personally leads training as a co-founder
• Helping brokers find their niche and master industry knowledge
• Prepping new reps for rejection—and why hearing "no" is a good thing
• The power of tone and opening lines on cold calls
• Call scripts: helpful or harmful?
• How to follow up effectively
• Why cold calls are like a dance
• The role CRM software plays in their sales process
• Stories from long-haul sales cycles that finally closed

If you're serious about improving your sales game in freight brokerage, you won’t want to miss this one.

Listen now and walk away with strategies you can apply today.