20 Years in Freight Brokerage: Sales Lessons from Steve Vest of Nationwide Equipment Transportation

In the world of freight brokerage, few have stayed as hands-on with sales as Steve Vest, founder of Nationwide Equipment Transportation Inc. With 20 years of experience—and still actively selling—Steve brings a rare mix of veteran insight and real-world relevance to the table.

You might know him from TikTok, where he’s built a following of nearly 50,000 by sharing the honest realities of brokering freight, working with shippers, and navigating the ups and downs of the industry.

Whether you’re new to freight sales or looking to sharpen your skills, this episode is packed with practical advice from someone who’s been in the trenches for two decades.

What We Cover:

  • Building trust with shippers
  • The importance of persistence in sales
  • Handling rejection and staying motivated
  • Follow-up strategies that work
  • How Steve cold calls a brand-new shipper
  • Building strong relationships with carriers
  • Understanding and navigating longer sales cycles

Learn more about Steve’s company at nationwidetrans.com.

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