In this episode of The Freight Sales Content Podcast, we sit down with James Santy, founder of The Sales DREAM, to explore how AI is transforming logistics sales training and team performance.
Before launching The Sales DREAM, James led sales operations and technology at C.H. Robinson, where he helped drive over $1 billion in incremental revenue. His work in automating sales processes, aligning CRM systems, and building scalable enablement programs helped thousands of reps sell smarter and faster.
We dive into his background at CH Robinson, what inspired The Sales DREAM, and how his platform uses AI to coach and develop logistics sales teams. James shares his perspective on modern shipper sales approaches, the skills top-performing reps master, and how to strengthen outreach strategies that actually convert.
The conversation also touches on leadership in freight sales, navigating multiple sales channels, and what it takes to build a data-driven, scalable go-to-market engine in logistics today.
To learn more about The Sales DREAM and its mission to modernize logistics sales training, visit thesalesdream.com and listen to the full episode of The Freight Sales Content Podcast.
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