Setting up your web forms for lead generation success
(4 MIN VIDEO)
Convert your most interested customers from your website to a sale
If you have a website, chances are you have a Contact Us page with your information. Businesses that provide a service or higher prices will often have a web form for visitors to input their information to have someone from the company contact them.
Your customer's goal: get specific purchasing information that they care about.
Your goal: provide them with the information they want to make a decision. Make a sale.
How can you set your customer and yourself up for success? Here are three ways:
1) Add tailored information in your web form.
It's typical to have Name, Email, and Phone as fields in your custom web form.
If you're a realtor, it may make sense to have a dropdown field that allows them to select the type of home they want.
If you're a digital marketer, it may make sense to provide a multi-select field that allows them to select multiple services that they are interested in of yours.
This enables you to have more context prior to your outreach to provide this person with tailored information. When you know what they want, you can give the right presentation or provide the value they're looking for.
Tip: if you're looking for higher quality leads, make more mandatory fields. Buyers that are very serious will take the time. If you're looking for the highest volume of leads possible, make it super simple to fill out the form, with as many being optional.