The Freight CRM Built for Freight Brokers
Salesforce and HubSpot were built for every industry. Salesdash was built for one. Track shippers, lanes, quotes and carriers in a CRM your reps will actually use.
Book a demoGeneric CRMs weren't built for freight
A generic CRM thinks in deals and pipelines. Freight brokers think in shippers, lanes, loads and margin. So reps end up with a CRM for contacts and a spreadsheet for everything that actually matters. Salesdash puts it all in one place.
Shippers and lanes together
See every lane a shipper runs, what you quoted, and what you won.
Quotes that don't get lost
Log quotes on lanes and follow up before the opportunity goes cold.
Your carriers, organized
Keep your preferred carriers, the lanes they run and their contacts in your CRM instead of a spreadsheet.
Built by brokers
Our team comes from TQL, Echo, SiLo, One Point Logistics and Pinnacle Freight. We've worked the phones too.
Everything a freight sales team needs
One freight broker CRM for shipper sales, carrier sales and sales management.
Shipper prospecting and account management
Track every shipper from first call to first load. Manage parent and child accounts, locations and divisions so big shippers don't turn into a mess of duplicate records.
Lane and quote tracking
Log lanes, quotes and rate history on every account. Know which lanes you're winning, which you're losing, and which quotes need a follow-up today.
Carrier sales
Upload your own carriers and keep track of the lanes they run, their contacts and your relationship history.
TMS integrations
Native integrations with McLeod and Turvo bring your load data into the CRM, so reps and managers see real freight activity next to sales activity.
Shipper enrichment with GenLogs
Enrich shipper profiles with their top 5 lanes and top 5 locations, so reps walk into calls knowing where the freight moves.
Email and sequences
Send from Gmail or Outlook and run follow-up sequences without leaving the CRM.
Manager visibility
See activity, pipeline and stalled deals across the team so you can coach before deals slip.
Ask your CRM with AI, free
Connect Salesdash to Claude or ChatGPT with our free MCP connector and ask things like "which shippers haven't I called in 30 days?"
Permissions for reps and agents
Control what reps, agents and managers can see and edit, so every team works from the same CRM safely.
Salesdash vs. Salesforce and HubSpot for freight brokers
General-purpose CRMs can be bent to fit freight. Salesdash fits out of the box.
| Salesdash | Salesforce / HubSpot | |
|---|---|---|
| Built for freight brokerages | Yes | No, general purpose |
| Lanes, quotes and carriers built in | Yes | Custom build required |
| McLeod and Turvo integrations | Native | Custom or third party |
| Team that understands freight | Former brokers | General CRM support |
Comparing more options? See our breakdown of the top CRMs for logistics sales.
AI for freight brokers, right inside Claude and ChatGPT
Salesdash's free MCP connector puts your freight CRM inside the AI tools your team already uses. Ask questions about shippers, lanes, quotes and carriers in plain English, and log activity without clicking through screens.
Shipper sales
Prep faster, follow up faster and log less by hand.
Carrier prospecting
Replace the preferred carrier spreadsheet with one question.
Sales management
Get answers without pulling reports or chasing reps.
Read-only by default. Your Salesdash roles and permissions still apply, so the AI never sees or changes more than a rep already can.
Freight CRM FAQs
What is a freight CRM?
A freight CRM is a customer relationship management system built for freight brokers and logistics sales teams. Unlike a generic CRM, it tracks shippers, lanes, quotes and carriers, not just contacts and deals.
What is a broker CRM?
In freight, a broker CRM is the system a freight brokerage uses to manage shipper prospecting, customer accounts, lanes, quotes and carrier relationships. Salesdash is a broker CRM built specifically for freight brokerages.
What is the best CRM for freight brokers?
The best CRM for freight brokers understands lanes, quotes and carriers out of the box and connects to your TMS. Salesdash is purpose-built for freight brokerages, integrates with McLeod and Turvo, and is used by 175+ freight sales teams.
Can I use Salesforce or HubSpot as a freight broker?
You can, but you'll need heavy customization to track lanes, quotes and carriers, and most brokerages end up back in spreadsheets. Salesdash gives you those workflows on day one.
Does Salesdash integrate with my TMS?
Salesdash has native integrations with McLeod and Turvo, with more TMS integrations in progress.
What CRM workflows help freight brokers follow up with shipper leads faster?
The biggest wins come from logging every quote on a lane, setting follow-up tasks, and running email sequences from the CRM. Salesdash handles all three so no shipper lead goes cold.
Does Salesdash work with ChatGPT and Claude?
Yes. Salesdash's MCP connector is free and works with Claude, ChatGPT, Copilot and Gemini. Ask about your accounts, lanes, quotes and carriers in plain English, and with write access, log calls and create tasks from your notes. Your Salesdash permissions still apply.
Can I try Salesdash?
Yes. Book a demo with our sales team and we'll set up a trial for your brokerage.
Also see: Logistics CRM · Transportation CRM